TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the platform announced that it presently contains over 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread rollout. This shift aligns with a surge in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing content creators on a competing service primarily display clips produced artificially. A significant portion of this material is considered “AI slop”, a term for inferior, factory-style content that is frequently illogical or bizarre.
“We know from our community that many people appreciate content produced via AI tools, including digital art to educational videos, and we aim to provide users the power to see more or less of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its service identified as AI-generated. Overall, more than 100 m media items are uploaded to the platform each day, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they see by opening the “manage topic” option in the application and picking AI-made media. Other topics that can already be modified under the setting encompass politics, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules oblige users to identify lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will from now on apply an “AI-made” tag to content made using its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is designed to deter users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This project will assist educational bodies specializing in educating coding and technology.
Platform Protection
TikTok has defended its safety measures, following controversy over intentions to lay off hundreds of safety staff in the UK. TikTok is set to reduce 439 jobs in its trust and safety team in London, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive clarified that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
